With cup final programmes both sides of the border this weekend, as well as one of sport’s greatest rivalries on show in Cardiff, Ignition Sports Media had to pull out all the stops to make sure the publications rose to the occasions.
The Carabao Cup Final for Manchester United against Newcastle United at Wembley was a 116-page A4 edition, an Old Firm clash between Rangers and Celtic at Hampden Park for the Viaplay Cup Final was another perfect-bound momento, while Wales hosting England in the Six Nations at Principality Stadium was the ideal 100-page B5 accompaniment.
In addition, there were a plethora of other regular titles to go through the production suite this week, including editions for both Leeds United and Queens Park Rangers with new managers at the helm, a season launch for Leeds Rhinos’ prestigious ‘Blue & Amber’, Sheffield United’s award-winning ‘Up The Blades’ and National League leaders Notts County and Gallagher Premiership frontrunners Saracens were also both on home soil.
In all more than 90,000 publications were penned, designed, printed and promoted, with in excess of 15,000 issues went down the mailing line, including shipments to Australia, South America, Singapore and, most frequently, to Tyneside.
Both Manchester United and Newcastle United ran pieces across their respective channels as both sets of players provided exclusive features for the £10 Cup Final publication, which can be ordered from HERE